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Client: TechVision Inc.
TechVision Inc., a leading electronics manufacturer, had established itself as a trusted brand among middle-aged and older professionals. However, the company noticed declining engagement from younger consumers—an increasingly important demographic for long-term growth. Their marketing strategy, though once effective, had begun to feel outdated.
Giauri Pulse stepped in to rejuvenate their branding. Our team devised a dynamic marketing strategy that integrated vibrant short-form video campaigns, social media storytelling, and collaborations with youth influencers in tech and lifestyle. Through consistent and modernized visuals paired with bold messaging, TechVision saw a 60% increase in engagement from users under 30—without losing their core audience.